8 November or 2 December 2024
In-person, Bradford City Centre
Artists and creatives of Bradford - don't miss this 1-day masterclass from the brilliant Zoe Pickburn of The Copyshop Studio where you explore writing for the marketing and promotion of your work, including for websites, social media and newsletters
This 1-day workshop complements the 2-day masterclasses also on the Promote series and will guide you through the relevance of brand voice to both artists and creative business owners and identify the unique voice that works for you, your brand, and your audiences. You’ll find ways to write your copy — even if you have limited time or energy, or you’re not ‘a writer’ and actively work on a piece of copy that embodies your brand voice.
With the expert guidance and supervision from Zoe Pickburn, the sessions will cover:
- Brand voice
- Defining your audience
- Defining your goals
- Writing tips for non-writers
- Creating a copywriting plan
Who this workshop is for
This masterclass is for you if:
- You are an artist or small creative business owner either living in Bradford or have a strong demonstrable connection to the District
- You’re aged 18 years or over
- You have been making work for over a year and have a body of work ready to start sharing with audiences online
You will be asked to confirm you are eligible when booking your place.
Venues
This workshop will take place at the following venues in Bradford City Centre:
- The workshop on Thursday 28 November will take place at Common Space, BD1 3JT
- The workshop on Monday 2 December will take place at Kala Sangam, BD1 1RD
Meet the host
Zoe Pickburn of The Copyshop Studio
Zoe Pickburn is a copywriter helping small and solo business owners write creative, heart-led copy and content in The Copyshop Studio. She has a professional background in content marketing and SEO and is a trained journalist with stories in the national press. Zoe also publishes essays, poetry and audio about motherhood and creativity on Substack.
FAQs
Yes, we can offer bursaries to attend this event. These are not means tested, but please only request a bursary if this is something you need to enable you to participate. The bursary is there to cover your time where you would otherwise be working in a freelance capacity. If you are participating as an employee of an organisation, we would expect this time to be covered as part of your working hours.
These full-day sessions will be paid at £75 per day.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for a place.
Access funds are also available. Please see the next section for more information.
Yes, we can cover travel and any other access costs that may otherwise present a barrier to you being able to participate in this event. Access costs include things like childcare and other caring costs; BSL, language and other interpretation costs; as well as access support workers, or any other access costs you might face.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for this event.
