Promote: Marketing Masterclasses for Artists and Musicians

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November - December 2024

In-person, Bradford CIty Centre

We're excited to present the return of Promote, a free series of workshops for artists, creatives, musicians and small arts companies across the Bradford district to help them build an online presence and reach new audiences.

Our Promote workshops are designed to help you to understand more about arts marketing, identify your audiences and explore compelling and tailored ways to communicate with them.

We have a series of bespoke workshops this autumn, each offering practical support sessions aimed to demystify marketing. These workshops will equip you with the key tools to effectively promote your work, build your existing online reach, audiences and opportunities.

  • Musicians and music creators can attend our 2-day Online Music Promotion masterclass
  • Creatives from all other art forms can attend our 2-day Building an Audience Online masterclass
  • Those registering for either of these masterclasses can also register for our 1-day Creative Copywriting workshop to enhance their new skills even further

Each workshop is delivered by experienced creative experts and will cover things like:

  • Artist-specific marketing and how it can work for you
  • Building a personal brand
  • Identifying your audiences and how to reach them online
  • Creating a clear plan for your digital presence
  • Empowering you to write about your work and best present your work on your website, socials and newsletters
  • What online marketing you can feasibly manage yourself and what you might need to plan and cost into your future funding applications or creative business expenditure 
Who is Promote for?

Promote is for you if you:

  • Are 18 years old or over
  • Live in or make work in Bradford, or you have another strong demonstrable connection to the District
  • Have at least 1 year’s experience in one of the following art forms:
    • Live events and performance including comedy, dance, live and outdoor arts, and theatre
    • Music
    • Visual Arts
Upcoming workshops

The Creative Copywriting Masterclass is a perfect workshop to attend in addition to either the Online Music Promotion sessions or the Building an Audience Online sessions. 

Workshop
Time and place
Hosts
Online Music Promotion

A two-day masterclass specifically for musicians to look at platforms and streaming strategies to grow their audience and profile online

Tuesday 5 and Wednesday 6 November 2024

10 AM – 3 PM

Common Space, BD1 3JT

Ayaz Aftab Hussain

Building an Audience Online

A two-day masterclass for all creatives on nurturing an online audience and creating meaningful content that resonates with your followers

Tuesday 19 and Wednesday 20 November 2024

10 AM -3 PM

Common Space, BD1 3JT

Short Supply​

Creative Copywriting

A 1-day session specifically to help artists with writing for marketing and promotion, including websites, social media and newsletters

Thursday 28 November 2024
10 AM – 3 PM
Common Space, BD1 3JT

or

Monday 2 December 2024
10 AM – 3 PM
Kala Sangam, BD1 1RD

Zoe Pickburn of The Copyshop Studio​

More Training

A development programme for artists, directors, producers and creatives who are new to outdoor arts
Fully-funded training hosted by SAIL and certified by the Carbon Literacy Project, worth £95!
Leadership development meets adventure training in this exciting new residency in partnership with Slung Low

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