19 - 20 November 2025
10 AM - 3 PM
The Great Victoria Hotel, Bradford
A free two-day masterclass to help Bradford-based artists, freelancers and small creative organisations build confident, sustainable marketing foundations. Learn how to define your audience, craft messaging that connects, and create a practical plan to grow your creative reach.
How do you talk about your creative work in a way that feels authentic and connects with your audience? How do you know what to focus on when you’re short on time and budget?
This two-day Creative Marketing Masterclass is designed to help artists, freelancers and small arts organisations in Bradford build solid, sustainable marketing foundations that actually work.
Led by an experienced creative marketing strategist, this practical workshop blends hands-on exercises with clear, jargon-free learning. You’ll walk away with a defined audience, a confident marketing plan, and content ideas that truly resonate.
Who this workshop is for
This masterclass is for:
- Those living in or making work in the Bradford district
- Artists working in any art form (visual arts, music, theatre, live art, etc.)
- Or creative freelancers
- Or people working in small creative organisations (studios, collectives, CICs, theatre companies, charities, etc.)
You should already be somewhat familiar with promoting your work online and looking to take a more strategic, structured, and sustainable approach.
What to expect
Across the two days, you’ll:
- Identify your core offer and who it’s really for
- How to understand your audience on a deeper level — what they think, feel and respond to
- Explore the full marketing mix: online, offline, and hybrid approaches
- Learn how to create brain-friendly marketing messages that stick
- Build a realistic plan that’s achievable with your current time and resources
You’ll leave with a clear marketing strategy, a defined audience map, and a ready-to-use campaign plan tailored to your creative work.
We’ll fuel your learning by providing lunch on both days. If you have any dietary requirements, please let us know when booking your place.
What to bring
For this masterclass, it would be useful for you to bring:
- A notebook and/or laptop
- An existing example of your marketing or promotional material (flyer, post, example social posts, website, etc.)
- If you don’t have an example already, perhaps bring an example of something you like from someone doing something similar to you
Access and support
We aim to make our workshops as accessible as possible. Please tell us about any access requirements when booking so we can support your participation.
Not only is this training free, we can also pay for you to attend!
If you need financial support to attend this masterclass, we can provide attendance bursaries of £75 per day to cover your time. We also have an access fund available to cover things like travel, access support, childcare, caring, language and interpretation costs. To find out more about requesting this funding, please see the FAQ section at the end of this page once you’ve booked your place.
Book your free place
Places are free but limited, so advance booking is essential.
Meet the host
Rhiannon-Amber is a business and marketing consultant specialising in sales psychology and neuromarketing.
She works with high-growth companies to strip away the BS and create marketing campaigns that actually work, because they’re based on how the brain processes information and makes purchasing decisions.
"For as long as I can remember, I've loved marketing. I remember as a teenager I'd post photos and videos to the Facebook page of the riding school my mum managed, long before the term social media marketing existed. I quickly became fascinated with what makes people buy, how to increase sales, how to create the perception of value and how to create marketing content that works. I fell into neuroscience by accident, after studying ways to improve mental health. The more I learned, the more I fell in love with studies of the human brain. So I decided to combine my love of business and marketing with my love of neurology and psychology and created Brain Friendly Marketing."
FAQs
Yes, we can offer bursaries to attend this event. These are not means tested, but please only request a bursary if this is something you need to enable you to participate. The bursary is there to cover your time where you would otherwise be working in a freelance capacity, or if you need to take unpaid leave from employment. If you are participating as an employee of an organisation, we would expect this time to be covered as part of your working hours.
These full-day sessions will be paid at £75 per day.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for a place.
Access funds are also available. Please see the next section for more information.
Yes, we can cover travel and any other access costs that may otherwise present a barrier to you being able to participate in this event. Access costs include things like childcare and other caring costs; BSL, language and other interpretation costs; as well as access support workers, or any other access costs you might face.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for this event.
This event is supported by:
