Thursday 27 November 2025
10 AM - 4 PM
Bradford Arts Centre
Newsletters are one of the most powerful tools creatives can use to build meaningful, lasting relationships with their audiences - but where do you start, and how do you make it work for you? Join us for our free 1-day workshop to find out how!
This one-day Promote: Grow and Nurture Your Audience with Newsletters workshop is designed to help artists, freelancers and small creative organisations in Bradford understand how to grow their mailing lists, connect authentically with subscribers, and turn email marketing into a creative part of their practice.
You’ll explore tools, strategies and examples that make newsletters manageable and engaging – even if you don’t see yourself as a marketer.
Who this workshop is for
This masterclass is for:
- Those living in or making work in the Bradford district
- Artists working in any art form (visual arts, music, theatre, live art, etc.)
- Or creative freelancers
- Or people working in small creative organisations (studios, collectives, CICs, theatre companies, charities, etc.)
What to expect
Through interactive exercises, real examples and practical guidance, you’ll:
- Learn how to build and grow your mailing list
- Explore different newsletter platforms and tools that suit your workflow
- Understand GDPR good practice and what it means for artists
- Discover how to create campaigns and automation that save you time
- Build a simple content plan that helps you nurture your subscribers
- Explore alternative spaces for online communities, from Substack to WhatsApp
You’ll leave with clear steps for setting up or improving your mailing list, a draft content plan, and renewed confidence to engage your audience directly.
We’ll fuel your learning by providing lunch. If you have any dietary requirements, please let us know when booking your place.
What to bring
For this masterclass, it would be useful for you to bring:
- A laptop or tablet (optional but useful)
- Notes or examples from your existing newsletter or online platforms
- An open mind and readiness to get hands-on
Access and support
We aim to make our workshops as accessible as possible. Please tell us about any access requirements when booking so we can support your participation.
Not only is this training free, we can also pay for you to attend!
If you need financial support to attend this masterclass, we can provide attendance bursaries of £75 per day to cover your time. We also have an access fund available to cover things like travel, access support, childcare, caring, language and interpretation costs. To find out more about requesting this funding, please see the FAQ section at the end of this page once you’ve booked your place.
Book your free place
Places are free but limited, so advance booking is essential.
Meet the host
Zoe Pickburn is a writer working with small business owners and creatives to help them write heart-led, personality-filled copy and content.
FAQs
Yes, we can offer bursaries to attend this event. These are not means tested, but please only request a bursary if this is something you need to enable you to participate. The bursary is there to cover your time where you would otherwise be working in a freelance capacity, or if you need to take unpaid leave from employment. If you are participating as an employee of an organisation, we would expect this time to be covered as part of your working hours.
These full-day sessions will be paid at £75 per day.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for a place.
Access funds are also available. Please see the next section for more information.
Yes, we can cover travel and any other access costs that may otherwise present a barrier to you being able to participate in this event. Access costs include things like childcare and other caring costs; BSL, language and other interpretation costs; as well as access support workers, or any other access costs you might face.
To apply for this funding, please complete a Bursary & Access Fund form once you have registered for this event.
This event is supported by:
