Promote: Online Music Promotion Masterclass

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In-person

5 - 6 November 2024

Common Space, BD1 3JT

Musicians and music creators of Bradford - don't miss this 2-day masterclass that will equip you with the tools and knowledge to take a more strategic approach to releasing music and building an online presence.

This 2-day masterclass will guide musicians and music creators to develop strategies to promote their music online, explore streaming models and grow their online audience.

Working with our expert facilitator, Ayaz Aftab Hussain you will gain insight into:

  • The economics of the streaming model and Spotify payouts
  • A Six Week Song Release Strategy and how to plan promotion effectively online
  • The mechanics behind successful social media content
  • Cutting-edge marketing strategies for subscriber-only bonuses, waterfall strategy, leaked Instagram sound and more
  • Direct To Fan strategies for revenue generation from mailing lists, Patreon and merchandise
Who this workshop is for

This masterclass is for you if:

  • You are a musician or music creator either living in Bradford or you have a strong demonstrable connection to the District
  • You’re aged 18 years or over
  • You have been making music for over a year and are already releasing music, or you have music ready to release

You will be asked to confirm you are eligible when booking your place.

N.B. Successful applicants to our Amplify programme will already be allocated a place in this masterclass and don’t need to book. 

Meet the host

Ayaz Aftab Hussain

Ayaz Aftab Hussain is a music marketing coach and social media strategist on a lifelong mission focused on helping musicians reach 100,000 Spotify monthly listeners through the power of social media storytelling. He hosts the All About Helping Musicians Podcast where he deep dives into valuable insights around song planning, content creation and mindset development. For over a decade, Ayaz has consulted with music brands and labels including GRM Daily, SB: TV, Sony Music, Relentless Records, Tunecore UK and Amazon +44. Since 2012, Ayaz has generated over 18 million Spotify streams and 25 million YouTube views for independent artists through his 100K Hitmaker Private Coaching and digital courses. Ayaz empowers artists with Fan Growth Strategies and Streaming Strategies featured in his book ‘Two Types of Fans’ released in 2022 on Amazon and Audible.

FAQs

Yes, we can offer bursaries to attend this event. These are not means tested, but please only request a bursary if this is something you need to enable you to participate. The bursary is there to cover your time where you would otherwise be working in a freelance capacity. If you are participating as an employee of an organisation, we would expect this time to be covered as part of your working hours. 

These full-day sessions will be paid at £75 per day.

To apply for this funding, please complete a Bursary & Access Fund form once you have registered for a place. 

Access funds are also available. Please see the next section for more information.

Yes, we can cover travel and any other access costs that may otherwise present a barrier to you being able to participate in this event. Access costs include things like childcare and other caring costs; BSL, language and other interpretation costs; as well as access support workers, or any other access costs you might face.

To apply for this funding, please complete a Bursary & Access Fund form once you have registered for this event. 

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