3. Bradford Data Review: The Creative and Visitor Economy

This section explores key aspects of Bradford’s creative and visitor economy, as well as profiling the wealth of creative talent in the district.

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This section explores key aspects of Bradford’s creative and visitor economy, as well as profiling the wealth of creative talent in the district.⁴⁸

It includes key data on employment, size and economic impact for both sectors. It draws on data from the Office of National Statistics (ONS) as well as recent research by BOP Consulting (2021), NGI Solutions (2021) and Bradford Producing Hub (2020). The data on artists and producers comes from the BPH Annual Survey (2023).⁴⁹

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Bradford Data Review » The Creative and Visitor Economy

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3.1. Overview

Bradford’s creative and visitor economy has particular strengths and weaknesses.

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3.2. Creative and cultural industries

This topic covers the creative economy in Bradford and draws on a range of sources which can be found in Appendix 1

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3.3. Bradford’s artists and producers

Bradford harbors abundant creative talent. The Bradford Producing Hub annually surveys local artists and producers, unveiling their endeavors and challenges.

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3.4. Visitor economy

Bradford’s cultural diversity fuels tourism, contributing £696m annually; poised for resilience post-pandemic, with City of Culture anticipation.

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3.5. Gaps in the data

Current gaps in our knowledge about Bradford’s visitor and creative economy

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3.6. Opportunities

In Bradford’s evolving creative landscape, arts organisations and artists wield significant potential to bridge existing gaps and fortify the city’s cultural economy.