1.7. Opportunities

Arts and community organisations in the district can utilise this data for designing programs and activities targeting entrenched, longstanding issues.

The demographics and deprivation in Bradford offer diverse opportunities for arts to create a meaningful impact. The high deprivation levels and diverse population provide a platform for artists and arts groups to tackle pressing social challenges.

For instance, the aging population’s challenges, health and well-being concerns, and unifying cultural themes amidst diverse backgrounds can all be explored. Additionally, addressing the escalating problem of economic inactivity, accentuated by Covid-19, is of paramount importance.

1. Addressing research gaps

By conducting qualitative and data-rich projects that focus on the lived experience of Bradford residents, artists and arts organisations can contribute to a better understanding of the district and its people. This information can be used to address the gaps in existing research and provide a more comprehensive picture of life in Bradford.

2. Addressing the ageing population

Projects that focus on the needs and experiences of an ageing population can help to improve their quality of life and promote intergenerational understanding. For example, arts organisations can work with older adults to create art pieces that reflect their life experiences and perspectives.

3. Improving health and wellbeing

Given the higher rates of health concerns such as diabetes, alcohol abuse, cancer and infant mortality, arts organisations can play a role in promoting better health and wellbeing. For example, art therapy and creative workshops that focus on stress reduction and relaxation can be offered to individuals affected by these issues.

4. Addressing community cohesion

Given the diversity of the Bradford district, projects that address community cohesion and cultural integration can be impactful. Arts organisations can work with local communities to create cultural events and festivals that celebrate and promote cultural diversity, promoting a sense of unity and shared experience.

5. Addressing economic inactivity

Projects that address the growing issue of economic inactivity, especially important in the wake of the Covid-19 pandemic, can help to improve the job prospects of local residents. For example, arts organisations can offer job training programs in the arts and cultural sector, providing job skills and experiences that can be applied to other industries.

Next Section: Cultural participation