LVL/UP INTENSIVE: Online Training for Producers

LVL/UP is a 9-part online training programme covering the important aspects of producing and project management in the arts.


About this training

LVL/UP is a 9-part online training programme covering the important aspects of producing and project management in the arts. In taking part, you will develop the skills, strategies, and tools to become a brilliant producer. You will also make valuable connections with other producers from Bradford and across the UK.

The training is led by Francesca Moody, producer of Fleabag and Aysha Powell, Chief Operating Officer at New Adventures, who between them have over two decades of experience creating amazing, award-winning work.

Bradford Producing Hub wants to support more people to develop and sustain a career as a producer in our region. We are working with LVL/UP to bring you this bespoke programme and we’re offering this training to aspiring producers from Bradford and the wider region for free, through bursary places to complete the course in January and February 2023.

Application timeline

Friday 4 November 2022
Applications open

Thursday 24 November 2022, 3.30pm
Online information session to answer any questions you may have about applying
Register for this session

Monday 5 December 2022
Applications close

Week commencing 12 December 2022
Applicants notified of their decision

Wednesday 21 December 2022, 4pm
Informal Meet & Greet (online)

Thursday 5 January 2023
Programme begins

Is this for me?

This training is for people who live or work in Bradford, or anyone in the region with an interest in Bradford and building connections here. We want to hear from applicants who are passionate about bringing creativity to life and want to develop their career as an arts producer.

We think the training will best suit people who have some experience of being involved in putting on events and making things happen, which could be through a range of things like:

  • Running community events
  • Delivering personal creative projects
  • Working as an Assistant Producer or a similar type of role
  • Volunteering or involvement in organising creative activities
  • It may also be of interest to people currently producing creative events to brush up on their skills and knowledge

What does this training include?

Through this training programme you will gain:

Insight and knowledge from brilliant producers based on their real-life experiences.

Skills that producers use every day, including working with artists and creatives, fundraising, marketing, and running creative projects.

Access to resources and templates to help with your projects, including an online network of producers and project managers from across the UK who share information and support each other.

Strategies to become a great producer and project manager.

A certificate and social media badge to show what you have learnt.

Meet the facilitators

Francesca Moody

Francesca Moody MBE is an Olivier award-winning Theatre Producer with over a decade of experience and has produced theatre for the Edinburgh Festival, London’s West End, and for both UK and international touring. In 2018, she launched Francesca Moody Productions.

Francesca is perhaps best known as the original producer of the multi-award-winning television series Fleabag, written by Phoebe Waller-Bridge.

Aysha Powell

Aysha co-runs LVL/UP arts training with Francesca Moody and has worked in high-energy arts management roles for over 13 years. Aysha is currently Chief Operating Officer at New Adventures. She has previously held management roles at Trigger, Punchdrunk EnrichmentPaines Plough, and the Lyric, Hammersmith.

Aysha is passionate about demystifying the processes involved in making great art.

Training sessions and dates

The programme will be hosted online across 9 sessions in January and February 2023. We have designed this programme specifically for online delivery to make the sessions as accessible as possible and so that you can fit them around your other commitments. Online delivery also means that we’re able to secure our experienced and inspirational facilitators, Francesca and Aysha. To get the most out of this training, we urge you to attend all the scheduled sessions, so please pencil these dates in your diary when you apply.

Apply now!

If this training sounds like something for you, apply now!

Our application form allows you to apply in writing or through an audio/video submission. If you plan to upload an audio or video submission, please keep it under 5 minutes – selfie-style recordings on your phone are fine.

Applications close on Monday 5 December 2022 at 11pm

If you have any questions or need any support with your application, we are hosting an online information session on Thursday 24 November. Book your place.

You can also email us at

Bursaries and access fund

We can provide bursaries and cover access costs to enable you to attend our sessions. Please let us know in your application what you need.

Bursaries are a contribution towards your time to help you attend when you might otherwise be working. You can claim up to £50 per session.

Access costs are to cover any additional costs you may have to pay to enable you to attend – things that other people might not have to cover, such as disability support, translation, or childcare. If you have any access needs to allow you to take part, please let us know what you need in your application and we’ll do our best to support you.

Application questions

To help you prepare your application, here are some of the questions we will be asking you in the application form.

The following questions are asked in the form:

  • Do you need help towards any costs to attend these events, such as caring or other access costs?
  • Do you have any access needs we need to consider to enable you to attend these online events?
Answers to the following questions can be completed as text in the form or by uploading a video/audio file:
  • Tell us a bit about you and your previous producing experience
  • Tell us a bit about the work you would like to do in the future or the kind of creative projects you would like to produce
  • How do you think this training will help you in achieving these ambitions?
  • Where are you based? What is your connection to that place?
  • Is there anything else you would like to tell us?

LVL/UP INTENSIVE: Online Training for Producers Training Sessions:

Session 1: First Steps

Thursday 5 January 2023 6.30pm – 8.30pm

Facilitator: Francesca

Session 2: Managing Money and Resources

Tuesday 24 January 2023 6.30pm – 8.30pm

Facilitator: Aysha

Session 3: Bringing it into Existence

Thursday 26 January 2023 6.30pm – 8.30pm

Facilitator: Francesca

Session 4: Managing Time

Tuesday 31 January 2023 6.30pm – 8.30pm

Facilitator: Aysha

Session 5: Building Your Team and Building Your Audience

Monday 6 February 2023 6.30pm – 8.30pm

Facilitator: Francesca

Session 6: Managing People

Tuesday 21 February 2023 6.30pm – 8.30pm

Facilitator: Aysha

Session 7: Putting it On

Monday 27 February 2023 6.30pm – 8.30pm

Facilitator: Francesca

Session 8: Managing Yourself

Tuesday 28 February 2023 6.30pm – 8.30pm

Facilitator: Aysha

Session 9: Reflection and Next Steps

Thursday 16 March 6.30 – 8.30pm

Facilitator: Bradford Producing Hub

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