Online Training for Producers

LVL/UP INTENSIVE: Online Training for Producers


LVL/UP is a 4 week online training programme in all the important aspects of producing and project management in the arts. By taking part you will develop the skills, strategies and tools to become a brilliant producer. You will also make valuable connections with other producers from West Yorkshire and across the UK.

The training is led by Francesca Moody, producer of Fleabag by Phoebe Waller-Bridge and Aysha Powell, Head of Finance and Operations at Trigger who between them have over two decades of experience creating amazing, award-winning work.

Bradford Producing Hub in partnership with Leeds 2023 want to support more people to develop and sustain a career as a producer in our region. We are working together with LVL/UP to bring you this bespoke programme, and we are able to offer this training to aspiring producers from Leeds and Bradford for free. We are offering 12 bursary places to complete the course for free in January 2022.

Timeline for Applications

2 November – Applications Open

18 November 6pm – Online session hosted by BPH and Leeds 2023 to answer any questions you may have about applying. Register here for this session.

26 November 6pm (BST) – Applications Close.

6 December – Applicants Notified.

6 January at 6pm – Informal Meet & Greet (Blended event online and in person).

10 January – LVL/UP: Online Training for Producers, begins.

Is this for me?

This training is for people who live or work in Bradford or Leeds, are passionate about bringing creativity to life and want a career as an arts producer.

We think it will best suit people who have some experience of being involved in putting on events and making things happen, which could be through a range of things like:

Running community events.

Delivering your own creative projects.

Working as an Assistant Producer or in a similar type of role.

Volunteering or getting involved to organise creative activities.

It may also be of interest to people currently producing creative events to brush-up their skills and knowledge.

What is included in the training?

Through this training programme you will gain: 

Insight and knowledge from brilliant producers based on their real-life experiences.

Skills that effective producers use every day including working with artists and creatives, fundraising, marketing and running creative projects.

Access to resources and templates to help with your projects, including, an online network of producers and project managers from across the UK who share information and support each other.

Strategies to become a great producer and project manager.

A certificate and social media badge to show what you have learnt.

Meet the Team


Francesca is an award-winning Producer with over a decade of experience working across the subsidised and commercial sectors. In 2018 she launched Francesca Moody Productions, producing across London, the Edinburgh Festival and New York, as well as a live-streamed arts festival called the SHEDINBURGH FRINGE FESTIVAL.

She is perhaps best known as the original producer of the multi-award winning FLEABAG by Phoebe Waller-Bridge. 


Aysha has been working for over 12 years in high energy arts management roles. She was previously Head of Finance and Operations at Punchdrunk Enrichment, providing critical key strategic planning and financial capacity to the senior leadership team and board, General Manager at Paines Plough and Finance Manager at the Lyric Hammersmith. Aysha is passionate about demystifying the processes involved in making great art and co-runs LVL/UP arts training.

Dates and Times for the Programme

The programme will be hosted online across two evenings a week for four weeks. Sessions will be on Mondays and Wednesdays beginning at 6:30pm and finishing around 8.30pm. 

Monday 10 January, 6.30pm to 8.30pm, Session 1 led by Francesca Moody

Finding your show


Wednesday 12 January, 6.30pm to 8.30pm, Session 2 led by Aysha Powell.

Managing money

Managing resources

Monday 17 January, 6.30pm to 8.30pm, Session 3 led by Francesca Moody



Wednesday 19 January, 6.30pm to 8.30pm, Session 4 led by Aysha Powell

Managing time


Monday 24 January, 6.30pm to 8.30pm, Session 5 led by Francesca Moody

Building your team / creative and technical

Building your audience / marketing

Wednesday 26 January, 6.30pm to 8.30pm, Session 6 led by Aysha Powell

Managing people

Motivation, collaboration & handling conflict

Monday 31 January, 6.30pm to 8.30pm, Session 7 led by Francesca Moody

Planning and production

Future life

Wednesday 2 February, 6.30pm to 8.30pm, Session 8 led by Aysha Powell

Managing yourself


Bursaries, Access Costs and Travel

We can provide bursaries, access and travel costs to enable you to attend our sessions. Please let us know in the registration form.

Bursaries are a contribution towards your time to help you attend when you might otherwise be working. You can claim £50 per day.

Access Costs are for additional costs you have to pay to enable you to attend, things that other people might not have to cover, such as disability support, translation, or childcare. If you have any access needs to take part, please get in touch straight away to tell us what you need and we will do our best to support you.

Travel Costs are to help you with the costs of travel to our events, using public transport. We do not means-test or ask you to prove that you need this financial support, but we need to agree in advance what costs we will cover (wherever possible), and will ask you to provide receipts to claim costs back from us. We can reimburse your travel costs for the sessions on standard class public transport (bus or train) – you will have to provide us with a receipt, so please keep hold of this. If you need to take a taxi, please get in touch with us as we’ll need to approve this in advance.

About BPH

BPH is an exciting four-year project that aims to make sure Bradford is a creative city where lots of amazing live performance is happening all the time.  It is a pilot project that will test radical new approaches to producing live arts, supporting creative talent, developing a local arts workforce, and partnering with communities across Bradford to reimagine the city as a thriving hub for performance.

About Leeds 2023

LEEDS 2023 will be a landmark year of culture for Leeds and the wider region. Starting on 1st January 2023, it will be an extraordinary, year-long programme of creative experiences. Co-created with local, national and international artists, LEEDS 2023 will be for Leeds, with Leeds and inspired by Leeds. A showcase of creativity across all forms of culture: from dance to design, art to architecture, poetry to pop, sculpture to sport, grassroots community theatre to performances on our world class stages.

About LVL/UP

Great art is powered by great Producers and great Managers doing great work, together. Our mission is to level up professional arts training by making it relevant, affordable and accessible to all: so we deliver fit-for-purpose professional arts training, without the usual price-tag. Our intensive upskilling offers creative professionals practical skills, new connections and real-world insights to take their work and their careers to the next level – fast.

Application Questions

1) What is your name?

2) What is your post code?

3) What is your phone number?

4) What is your email address?

5) Would you like to receive our newsletter?

6) Do you have any access needs?

7) How would you like to submit your application? Text, audio or video?

8) Tell us a bit about you and your previous producing experience. (around 200-400 words)

9) Tell us a bit about the work you would like to do in the future or the kind of creative projects you would like to produce. (around 150-250 words)

10) How do you think this training will help you  in achieving these ambitions? (around 150-250 words)

11) Are you based in Bradford or Leeds? What is your connection to that place? (around 150-250 words)

12) Is there anything else you would like to say? (around 150-250 words)

13) For monitoring purposes we need to know a little about your background. Please state below how you self-identify in as many of the following areas as you feel comfortable with. Such as age, gender, ethnicity, class and education level. Please note you have the option to not answer this if you feel uncomfortable, we use this information to understand the various barriers a creative may face but by not answering this question, it will not affect your success chances.

How To Apply

Please submit your application in the button below. You are welcome to apply in writing, through audio or video. 5 minutes maximum for audio and video files, selfie style on your phone is fine. The deadline to complete the application form is 26 November at 6pm.

If you have any questions or need any support with your application, please don’t hesitate to contact us at [email protected]

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