Promote: Raise your profile with audiences

Application deadline: Sunday 15 January 2023


About the programme

Our Promote programme is designed to help you to understand more about arts marketing, identify your audiences and explore compelling ways to communicate with them.

The programme will guide you through a series of workshops and practical support sessions aimed to demystify marketing, build the digital foundations required to effectively promote your work, and equip you with the key tools to invite your audiences to participate.

By the end of the programme you will have:

  • A better grasp of arts marketing and how it can work for you
  • More understanding about your audiences and who you want to reach
  • A clear plan for your digital presence
  • Designed a new website, or enhanced your existing one
  • New photos for your website and social media channels
  • Improved how you write about your work and have a bank of words, phrases and text that you can use to talk about your work to different people
  • Established what marketing you can feasibly manage yourself, and identify what you may need to plan and cost into your future funding applications

We also have a small fund available to support each participant with a specific area of marketing development that is tailored to their work. This will be identified and arranged during the programme and can be used on things like; extra support from marketing or digital professionals, help in making new content, audience development or longer-term/strategic planning

Is this programme for me?

This programme is designed for:

  • Artists, creatives and producers
  • Small organisations and companies – up to two people can attend from your organisation

Application criteria:

  • You work in performance and/or live arts
  • The main audience or participants for your work is the general public (i.e. this is not about creating an online resume or CV)
  • Your organisation is not currently an NPO (new incoming NPOs are welcome to apply)
  • You are based in the Bradford district
  • You have been making work/or been the lead artist on projects for a minimum of 3 years

Programme sessions

The Promote programme will run from February – July 2023 and will require about 2 days per month of your time to attend scheduled workshops, training events, and meetings with professionals. Bursaries and access funds are available for those who need them, see the bottom of this page for more information.

You should also be prepared to set aside time for thinking and planning as well as self-directed work to move things forward. This is a free programme to participate in, and we strongly feel that the more time you’re willing to put in – the more you will get out.

Session 1 – Introduction to Promote: Raise your profile with audiences
Wednesday 15 February 2023
Location TBC – Bradford City Centre

Session 2 –  What is Marketing? with Kate Sanderson
Friday 10 March 2023, 10am – 1pm
Location TBC – Bradford City Centre

Session 3 – Getting to Know Your Audiences with Kate Sanderson
Friday 17 March 2023, 10am – 1pm
Location TBC – Bradford City Centre

Session 4 – Your Digital Presence
May 2023, date TBC
Location TBC – Bradford City Centre

Session 5 – Photography Day
May 2023, half day  – date TBC
Location TBC – Bradford City Centre

Session 6 – Creative Copywriting
June 2023, half day  – date TBC
Location TBC – Bradford City Centre

Session 7 – Next steps and wrap-up sessions
August 2023, half day  – dates TBC
Location TBC – Bradford City Centre

In addition to these sessions, you will also have time with a website designer, copywriter, plus 1-2-1 sessions with our programme facilitator, Joanna Jowett who is a local arts marketing professional.

How to apply

The application deadline is Sunday 15 January 2023 at 11pm.

To apply, please complete our online application from. You can submit part of your application via text, video or audio. If uploading a video or audio file, please keep this under 2 minutes.

If you need to complete your application another way, or if you have any questions, please email us at

Apply now

Application questions

To help you to prepare your application in advance, here are the core questions we ask in the application form. If you are recording this part via video or audio, please keep the total length under 2 minutes.

  1. Tell us a bit about your work and what you do
  2. What experience do you have around marketing your events to reach audiences or participants?
  3. What do you think is the biggest challenge you face with your marketing or online presence?
  4. How do you think this programme can help you improve this?
  5. What difference do you think this will make to you and your work?

In addition to your contact details, the following questions will need to be completed in the form:

  • What is your creative connection to Bradford?
  • Is there anything else you would like to tell us, or any links to your work you’d like to provide?
  • Do you need help towards any costs required to attend these events, such as caring or other access costs? (please see below for more information on this)
  • Do you have any access needs we need to consider to enable you to attend online and in-person events?

Ready to apply?


If you need to submit your application in another way, please email us at

Bursaries, access and travel costs

As with all our development programmes, we have bursaries and access funds available to make these opportunities as accessible to as many people as possible. Please let us know what you need when completing your application form.

Bursaries: a contribution towards your time to enable you to attend when you may otherwise be working. You can claim up to £50 per session.

Access costs: additional costs you may have to enable you to attend; things like disability support, BSL interpretation, translation, or childcare.

Travel costs: the cost of travel to our events ideally using public transport. If you need to take a taxi, please get in touch with us to let us know as we’ll need to approve this in advance.

We do not means-test or ask you to prove that you need this financial support, but where possible we need to agree in advance on what costs we will cover, and you will need to provide receipts to claim costs back from us. Please only apply for these if you need to, as this will ensure we can provide funds to those who really need it.

Promote: Raise your profile with audiences Training Sessions:

Promote: Raise your profile with audiences

Bradford Producing Hub is excited to present, Promote: Raise your profile with audiences, a free marketing development programme for artists, creatives and small companies working in performance and live arts across the Bradford district.

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